Viral wizardry.ooooooooooooooooooooooooooooooooooo.oooooooo..ooMarch 16.
        Once in a millennia things just line up. No druid pleas to the heavens make
it so, no astrological alignment of stars and planets will do either.
        It takes something more massive to move the social gravity of the world’s
population, to change the way they form opinions, choose what they like, and
decide what they will buy.
        A number of factors have combined to make the timing right for viral
marketing.
        The rise of individuality, the birth of this era’s need to communicate with
others, the new awareness that people are far more important than countries,
the awakening that each of us really does count.
        But chief amongst these new age religions is the internet. Coursing through
its warm copper veins are ideas, movies, offers, podcasts, graphics, webinars,
photographs, rants, and rages.
        Each and every one accessible to all.
        And the best will be picked up, admired, sent on to friends, and become
the digital stuff of legends before nightfall.
        We can decide.
        We can decide to like.
        We can decide to like it enough to buy.
        It is such a new form of marketing that there was not a name for it when
it began. With our craving for labels it had to be named. So it was named after
the only other machination that could spread at great speed around the globe,
and affect all.
        It was named viral marketing.
        Done well it is like a favourite tv ad, but it does not need you to be tuned
in at the time. Done well it has the feeling of walking into your favourite store,
but it does not need to be open at the time. Done well it can create more online
revenue than a print campaign costing ten thousand times as much, and do it
instantly. Done well it can increase an opt-in database for a product range by
ten fold over a two year period.
        It need only be an e-mail, a single offer, a single prize, a single graphic,
a single web page, a single song, or a single short movie. It does not have to
be creative.
        It just has to appeal.
        It can cross borders, cultures, style, languages, and marketing profiles.
        Suddenly all of the salaried efforts of a giant marketing department in a
giant corporation with T1 rhizomes spread out from corporate head office,
can be outdone in an instant, by a simple idea, by someone with a laptop,
and a wifi connection in their favourite trattoria.
        It can be so popular that it can crash the client's server with the sheer
number of replies.
        We know, we have done it.
        We can amaze clients with a real-time online dashboard that shows people
replying as they look.
        Our most recent was the Qantas viral campaign for Webjet.
        Like the internet, what makes a viral campaign succeed is evolving on a
daily basis. They started out as being totally creative based, the successful ones
are now totally process based.
        Here we come into our own. We handle and tweak the entire process.
        1. Devising the creative idea or prize.
        2. Turning that concept into the physical online creative piece.
        3. Handling all permits with the relevant authorities.
        4. Test the viral campaign before going live.
        5. Fine-tune the candidate campaign according to test results.
        6. Sending the viral emails with a 5,000,000 a day capacity.
        7. Give the client an online dashboard so they can monitor the success happening by the second.
        8. Tracking and monitoring the campaign in real-time.
        9. Tweak the creative or prize to boost replies.
        10. Smooth the enter process to avoid people not completing.
        Viral campaigns can be more than email, more than target pages on a
web site, they can also involve other mediums like SMS.
        For a proposal on how viral marketing can help boost your sales do email
our Managing Director. Email here.
___________________________________________________________________

Home.
o