Out do.oooooooooooooooooooooooooooooooooooooooo.o ooooooo..ooMarch 28.
        Just a few years ago ranking high was easy, and losing was no more
concern than a resigned shrug.
        There were fewer competitors online, and you perhaps thought that visitors
were just after some information anyway.
        Then ecommerce sites got a whole lot cheaper to build, so more did.
        Which added more visitors to the internet.
        Which added more stores.
        Which added even more visitors.
        Now a high ranking in your industry is paramount. A higher ranking now
means higher revenue. This is no longer a subjective debate between old
marketers and new marketers in your monthly web site meeting. The results
are there in your balance sheet.
        If you are selling a product you need a customer to find you, and find you
quickly.
        If you are promoting a service, you need a prospect to start reading your
pages, before they start reading those of a competitor.
        Optimising your site for search engines is now a quantifiable investment.
But as fast as the internet has been evolving with its increase in traffic, Google
has evolved even faster.
        No longer is a high ranking based on how well you have been at describing
your products or offerings in the keywords and description dialogue boxes for
the head tags of your web pages.
        Google has changed again, and again, after its digital big bang and those
initial stuttering algorithm iterations.
        To battle over rankings with your competitors we will begin our tasks
which will include the following.
        1. Establish when your site was last searched.
        2. Establish what data Google indexed, and stored.
        3. Establish when the sites of your major competitors ahead in rankings
were searched.
        4. Establish what data Google indexed, and stored on them.
        5. We will then analyse why they are ahead in the ranking.
        6. We will begin to update your site with fine-tuned search data, and
submit your fine tuned site.
        7. We will then monitor your site ranking weekly and also those of your
competitors.
        8. We will analyse again, fine-tune again, submit again, and continue.
        Our constant work on your site will ensure that it maintains its steady
climb in your ranking categories. This process ensures that we are on top of any changes Google makes to its algorithm.
        None of this will be done behind a closed door. We will show you the data
that Google initially indexed and stored about your site, and it will both astound
and perplex you.
        It is both logical and illogical, but what is ultimately important to your
ranking is that the data the algorithm is looking for is being constantly improved
on by us.
        You will be given reports on your climb through the rankings, with details
of exactly what we have done.
        For a report on the most recent search by Google on your site, and that
of your ranking leader simply email our Managing Director. Email here.
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